How to Rank Better in 2018 – The SEO Guide
August 23, 2018
SEO constantly goes through changes. SEO has become such a great tool that we cannot imagine a better online marketing strategy without it. In order to stay ahead in the competition, one needs to make use of best and updated practices.
We are all aware how rapidly today’s digital world is changing. It has become imperative to keep yourself up-to-date with the latest trends and updates in the SEO world. What may have served you best in SEO a couple of years ago may have become out of date now.
Here is how to rank better in 2018:
- Engaging content:
Google uses various algorithms to sort out the search results. These algorithms measure how the users on the internet are interacting with the search results and give them rating accordingly. These ratings are given by taking two things into consideration:
- share of people that visited your website
- amount of time they spent on your website
If more amount of people are spending considerable amount of time on your website, this shows your website has engaging content, and that is naturally bound to get higher ratings from Google.
- Mobile optimization:
With the increasing number of Smartphone users, the importance of mobile friendly website cannot be ignored. If your website is well optimized for mobile devices and search engines, you will definitely get a boost in your search rankings. Things you can consider:
- Reduce size of the images for faster loading
- Make sure all your web pages are mobile responsive
- Use structured data with rich snippets
- Use separate/parallel site for mobile users
- Compelling titles and meta-descriptions:
Titles and Meta-descriptions are HTML attributes that provide brief summaries about the web pages. Searchers simply click on the links that are satisfying their curiosity without having to think about it. It happens so quickly that many of them won’t even notice them making a decision. Hence, it is crucial to make sure your titles and meta-descriptions are creative and compelling to your prospects, while keeping the focus on your keywords.
- Relevant content:
In order to optimize your site better, it is highly important to understand what your audience is looking for. Just creating a keyword rich content will not let you win the race. You will need to focus more on the relevancy of your content along with keywords, through the understanding of age-group, location and likes of your target audience to make a better impact on them.
- Authoritative backlinks:
Along with content, backlinks are also essential for SEO. If your website if associated with trustworthy sites through backlink, it also makes your site trustworthy to the search engines.
Google keeps track of the sites having quality backlinks with the help of PageRank. It evaluates both the quality and quantity of backlinks, giving it an authority score of 0 to 10 from worst to best. Increase in the inbound links can improve your credibility and tell Google that your content is informative to its users.
Let us know what changes you made this year in your SEO strategies and how well they have worked. We are a dedicated online marketing and branding agency that provides end-to-end marketing solutions, strategies and support.
Want to know more about how we can increase your reach and help your business grow? Visit our SEO section 7P Digital SEO for more information.
August 23, 2018